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FlowTrack SaaS (Software for Workflow Automation)

Industry: SaaS / Workflow Automation

Service: Google Ads Lead & Demo Generation

FlowTrack, a workflow automation SaaS platform, needed a reliable engine for generating demo requests from operations teams, project managers, and enterprise decision-makers. Their previous Google Ads setup produced inconsistent leads and lacked an attribution model suited for SaaS funnels.

The Challenge

  • High cost per demo request
  • Low-quality leads from general productivity keywords
  • No funnel segmentation (Top, Mid, Bottom of Funnel)
  • Underutilized remarketing and custom audience signals
  • Missing Enhanced Conversions and GA4 event tracking

Our Solution

Emmy Ads rebuilt a performance-driven SaaS acquisition system designed around high-intent buyers.

Strategic Improvements

  • Built intent-specific search campaigns: “workflow automation software,” “business process automation tools,” etc.
  • Created industry-based ad groups (IT, healthcare operations, logistics, enterprise).
  • Implemented Enhanced Conversions, GA4 events, and demo-form tracking.
  • Launched Performance Max with demo-focused creative assets.
  • Added remarketing journeys featuring case studies and feature breakdowns.

Implementation Highlights

  • Removed low-intent productivity keywords.
  • Added custom audiences based on competitor platforms.
  • A/B tested demo-focused landing pages.
  • Shifted to Target CPA after 45 days of conversion data stabilization.
  • Weekly performance reviews with keyword expansion and budget reallocation.

Results

  • 67% increase in demo requests within 90 days
  • 38% reduction in cost per qualified lead
  • 2.9× improvement in conversion rate
  • Higher pipeline value due to improved lead quality
  • Sales team reported better-fit enterprise prospects

“Emmy Ads built a predictable pipeline for our SaaS demos. For the first time, our Google Ads targeting actually reached the right industries and buyer personas.”

Douglas

Head of Growth

FlowTrack

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