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LuxeGlow Beauty (E-commerce Skincare Brand)

Industry: E-commerce / Beauty & Skincare

Service: Performance Max + Search + Remarketing

LuxeGlow Beauty, a growing DTC skincare brand, wanted to scale sales profitably using Google Ads. Their previous campaigns were entirely automated with no strategic structure, resulting in stagnant revenue and no clear understanding of what was driving conversions.

The Challenge

  • No Performance Max optimization (default settings used)
  • Weak product feed with missing attributes
  • No creative assets suitable for high-converting PMAX campaigns
  • Limited remarketing despite strong site traffic
  • High ROAS volatility month-to-month

Our Solution

Emmy Ads engineered a full-funnel, data-driven Google Ads strategy tailored to e-commerce growth.

Strategic Improvements

  • Rebuilt Performance Max campaigns with:
    • High-quality image assets
    • Short-form product videos
    • Improved product feed attributes (GTINs, descriptions, lifestyle images)
  • Added branded and competitor Search campaigns
  • Introduced dynamic remarketing to re-engage shoppers
  • Implemented conversion tracking for both purchases and “Add to Cart” events
  • Used new customer acquisition bidding to prioritize first-time buyers

Implementation Highlights

  • Designed lifestyle-focused creatives for PMAX
  • Structured product feed for higher relevance and Quality Score
  • Set custom labels for high-margin products
  • Implemented Target ROAS bidding
  • Weekly scaling based on ROAS and contribution margin

Results

  • 3.4× ROAS across Performance Max
  • 58% increase in monthly revenue
  • 41% increase in new customer acquisition
  • 28% improvement in returning customer purchases
  • PMAX became the brand’s #1 revenue channel within 60 days

“Emmy Ads transformed our Google Ads. Our Performance Max results skyrocketed, and we finally have predictable revenue coming from paid search.”

Danielle

Founder

LuxeGlow Beauty

Running an e-commerce brand and want higher ROAS?

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