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Ace Dental Clinic (Healthcare)

Industry: Dentistry / Healthcare

Service: Google Ads Setup & Management

Ace Dental wanted consistent new-patient growth across multiple Vancouver locations. Their previous Google Ads campaigns were expensive, unstructured, and lacked proper conversion tracking — resulting in unpredictable performance and wasted budget.

The Challenge

  • High CPCs and low conversion rates
  • No reliable conversion tracking in GA4
  • Broad, unfocused keywords
  • Poor ad relevance and low Quality Scores
  • No remarketing strategy

Our Solution

Emmy Ads launched a full rebuild of their paid media system:

Strategic Fixes

  • Intent-focused keyword strategy
  • Location-based campaigns for each practice
  • Complete GA4 + Enhanced Conversion setup
  • Call tracking for appointment inquiries
  • New ad copy highlighting key services
  • Smart remarketing campaigns to re-engage visitors

Implementation Highlights

  • 150+ negative keywords added
  • A/B testing of new ad messaging
  • Optimized bidding with Target CPA
  • Weekly adjustments based on location demand
  • Landing page recommendations to improve user experience

Results

  • 180% increase in monthly patient inquiries
  • 43% decrease in cost per lead
  • 3.2× higher conversion rate
  • Consistent bookings across all clinic locations

“We’ve never seen our Google Ads perform this well. Emmanuel fixed our tracking, cleaned up our campaigns, and now we’re consistently fully booked.”

James

Clinic Director

Ace Dental

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