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Autumnwood Homes (Real Estate / Rentals)

Industry: Property Rentals & New Builds

Service: Google Ads Lead Generation

Autumnwood Homes needed a dependable flow of rental applications for their newly remodeled homes. Their previous ads lacked targeting depth and produced inconsistent results.

The Challenge

  • Unpredictable lead volume
  • Little segmentation between property types
  • No accurate conversion tracking
  • Competition from large rental platforms
  • Low relevance in ad messaging

Our Solution

Emmy Ads replaced their generic structure with a targeted rental acquisition system:

Strategic Enhancements

  • Keyword segmentation by location, neighborhood, and home type
  • Conversion tracking for calls, forms, and virtual tours
  • Stronger ad copy emphasizing renovated homes
  • Smart bidding based on property availability

Implementation Highlights

  • Local radius targeting
  • Sitelinks, callouts, and structured snippets
  • Weekly optimization based on active inventory
  • Recommendation of landing page improvements

Results

  • 2.7× increase in rental applications
  • 51% lower cost per lead
  • 12–18 qualified inquiries per week
  • Faster occupancy rates for renovated homes

“Our rental inquiries exploded. Emmanuel built a system that brings us a steady flow of qualified tenants.”

Ryan

Owner

Autumnwood Homes

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