Book a Strategy Call

Endurance Fitness Club (Women’s Fitness)

Industry: Fitness / Wellness

Service: Google Ads Setup, Management & Creative

Endurance Fitness Club needed more trial sessions and membership sign-ups for its women-only fitness club. Their past ads failed to resonate with their niche audience.

The Challenge

  • Low CTR due to generic messaging
  • No conversion tracking for bookings
  • Limited local targeting
  • Poor Performance Max segmentation
  • Few remarketing opportunities

Our Solution

Emmy Ads repositioned their entire ad strategy around female-focused fitness intent:

Strategic Updates

  • Keyword themes tied to women’s fitness goals
  • Performance Max campaigns with strong lifestyle imagery
  • Conversion tracking for intro sessions and bookings
  • Ad messaging focused on personal-trainer-led workouts

Implementation Highlights

  • Headline and CTA A/B testing
  • Campaigns for TRX, BOSU, and functional training programs
  • Local radius targeting for affluent neighborhoods
  • Cart/booking abandonment remarketing

Results

  • 122% increase in free-trial bookings
  • 40% reduction in cost per new member
  • High engagement from women-specific ad messaging
  • Membership waitlist during peak months

“Emmy Ads transformed our studio. The campaigns brought in motivated women who were ready to join. Our growth has been incredible.”

Laura

Founder

Endurance Fitness Club

Operate in fitness or wellness? We can help you grow.

Book a Consultation