Book a Strategy Call

SDI (SaaS / B2B)

Industry: SaaS / Supply Chain Technology

Service: Google Ads for Demo Generation

SDI needed more qualified demo requests for its supply chain management platform. Their previous campaigns targeted too broadly, resulting in irrelevant leads and high acquisition costs.

The Challenge

  • Low lead quality
  • Expensive demo requests
  • Weak targeting of operations/procurement professionals
  • No remarketing funnel
  • Poor landing page alignment with ad messaging

Our Solution

Emmy Ads delivered a complete restructuring:

Strategic Improvements

  • High-intent search campaigns targeting supply chain & procurement pain points
  • New conversion-optimized demo landing pages
  • In-market and custom B2B audience layers
  • Attribution improvements to measure mid-funnel influence

Implementation Highlights

  • Case-study based remarketing ads
  • Target CPA bidding after initial learning phase
  • Keyword cleanup to remove irrelevant queries
  • Weekly optimization and content testing

Results

  • 73% increase in demo requests
  • 32% higher lead quality scores
  • 29% reduction in CPA
  • More qualified operations managers in the sales pipeline

“We finally reached the right decision-makers. Emmanuel built a sophisticated B2B funnel that improved both volume and quality.”

Lawrence

VP of Marketing

SDI

Want more qualified SaaS demos?

Book a Strategy Call